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What must a company outline regarding its products in the Products and Services section?

  1. The sales strategy used for each product

  2. The pricing of products and services

  3. Specific products and expansion opportunities

  4. The materials used in production

The correct answer is: Specific products and expansion opportunities

In the Products and Services section, it is essential for a company to outline specific products and expansion opportunities to provide a clear understanding of what the company offers and its plans for growth. This section serves as a crucial component of a business plan, highlighting not only the products that are currently available but also the potential for introducing new products or entering new markets in the future. By detailing specific products, a company communicates its core offerings and how they meet customer needs. Additionally, by discussing expansion opportunities, the company demonstrates its vision and readiness for future growth, which could attract investors and stakeholders interested in the company’s long-term strategy. This approach paints a complete picture of the company’s market potential and strategic direction, making it a vital aspect of business planning. Outlining the sales strategy, pricing, or materials used in production are important, but they are considered supporting details rather than primary components that define the company's overall product offering and future aspirations.